[Ingl.] Sampling é o processo de distribuição de produtos com amostras grátis para que sejam avaliados pelo público-alvo. O sampling pode ser feito por sachês, pequenas amostras e ainda incluir degustações. Tudo isso para estimular a experimentação e a compra de um produto.
Para isso, os locais e áreas geográficas são selecionados conforme as características do Target (classe social, sexo, idade) para aquele tipo de produto.
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